.Column Viewpoints: 15.Ever before questioned just how an electrical designer winds up operating an influencer marketing system? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Series.Key takeaways:.Why exchanging algorithms brought about loneliness (as well as an occupation pivot).The magic formula: credibility + uniformity = influencer success.B2B influencer marketing in Asia: It is actually happening, however little by little.AI influencers: Cool, but perhaps will not substitute your BFF's Instagram.The repayment complication beleaguering influencer marketing (and also just how Partipost is tackling it).Fun fact: Jonathan's daddy awaits Mondays. Yes, you go through that right.Bottom line: The influencer marketing landscape is developing much faster than you may state "wipe up." From micro-influencers to artificial intelligence avatars, the video game is altering-- however credibility still preponderates.Therefore, prior to you cross out that pal along with 200 followers as "not influential," don't forget: worldwide of nano-influencers, your bestie could just be the following major trait.Tune in for more influencer insights and perhaps pick up an idea or two for your personal Instagram game!